Fashioned from genuine black braided leather, the wristband can be adjusted to fit any size wrist and is detailed with a non-tarnish silver-finish medallion marked with the blue ribbon symbolizing the fight against prostate cancer.
The wristband is available for $25 with all net proceeds going to Us TOO, International.
“For the most part, men don’t want to think about prostate cancer, talk about it or go to a doctor. This ‘head in the sand’ mentality is certainly not macho and may be deadly,” says Bruno. “Hopefully, this wristband will help jump start a conversation for those guys who haven’t been as mindful about their health as they should be,” says Bruno who designed the wristband to be worn by women as well as men.
“Women are generally more pro-active about heath issues. I envision it being worn by family and friends whose lives are touched by survivors or in memory of those who didn’t. So we wanted to include them in this awareness campaign,” adds Bruno. “Most everyone’s life has been touched by someone with prostate cancer. They can help create awareness and support an important organization by wearing the wristband for their husband, dad, brother, grandfather, uncle, partner, or friend who had the disease.”